Lesson 18 - Competing Against Deep Pockets
We've been running at a furious pace. Your brain is no doubt proccessig countless opportunities as a result of the guidance you've received here.
Lesson 18 is about stopping refocussing and reviewing.
The best answer to the question, "How do you compete against competitors with deep pockets" is simply to execute on what we have covered in the last 17 weeks.
More money does not mean "smarter". A bigger budget muscles you into the marketplace. It is much like a drug dealer, once you get a little taste of success, spending buckets of money, it becomes impossible to give up. Lots of money becomes more money, becomes even more money, becomes a fear that if you stop spending, you will loose the business that you've been getting online.
It is a false narrative. Most of what you need to do to become among the top 20% of your market, boils down to thinking out of the box, stepping out of your comfort zone, and following a program that is disciplined, and more than your competition is willing to do. This does not equate to spending more and more money! To the contrary, most of the tools and strategies we've been speaking to have a DIY investment of time, and sometimes an investment of hundreds, not tens of thousands, of dollars.
Join in on the review, relax a bit, reinforce what we've learned, and then prepared for an awesome next lesson, Lesson 19 Personal Branding!
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