Lesson 12 To Beat Your Competition, You Have To Know Them

Lesson 12 Beating Your Competition On-Line

We have implemented a more exhaustive Competition Research Process.   There are 4 links below.  Only the first link "Keywords Research" should be attempted by the "nontechnical" the other 3 links are intended for very advanced and aggressive SEO users.

This class is a lesson with a different perspective.  Thus far, we have spoken about getting the fundamentals of digital marketing down and finished.  Therefore, the effort has been almost entirely inward-focused.[/box]

This lesson has an outward focus.  Rather than being the best version of yourself, let's look at the competition.  What are your top competitors doing?  Your work is not in a vacuum.  The majority of your competitors are complacent, perhaps disillusioned over the lack of online results.  Don't worry about those behind you!  There's a much smaller percentage of competitors that, like you, are aggressively engaged in online strategies to grow their firm.

Having a good knowledge of your competitors' marketing will help show you holes where you can potentially beat them without tremendous effort.  But, on the other hand, knowing what your competition is doing also shows you where you may have to work harder to get traction online.

This lesson focuses on understanding your competition's online marketing strategy.  Be prepared to be very surprised with just how much you can learn about your online marketing competitors' strategy.  The odds are good; the law firms you compete against use an agency doing the work and may not even know what the strategy is.

It's time to beat the competition.

It's time to Be The 20!