Lesson 9 You Hooked ’em, are you ready to reel them in?

Lesson 9 - You Hooked ’em, are you ready to reel them in?

Welcome to your next lesson this week. It’s all about Follow-Up.

Wait till you hear the funny (tragic?) stories of how this is thoroughly mismanaged. Wait until you hear about how you can automatically leverage technology to follow up with prospective clients, even if they didn’t reach out and give you their email or phone number.

When 97% of the people that visit your website take no action, there must be a system in place to remarket to those that left without taking action.  Not having a system, and process for following up means risking losing that prospect to your competitor.

When only 3% of the people who land on your website proactively reach out for help, it is imperative that you have systems and procedures in place to contact them. The sooner, the better.  If you don’t, you will lose that prospective client to someone hungrier than you are.  That is doing an injustice to the prospective client, and an injustice to your firm.  Frankly, not being 100% on top of follow-up does an injustice to the lifestyle you have envisioned for yourself.

With today’s technology, it's possible to almost entirely automate initial follow-up is automated. As a result, law firms must take a serious look at how they engage with their prospective clients.  Isn’t it time to consistently make it to the top of the client’s “shortlist?”  Wouldn’t it be fantastic if you could do that without heroic effort?

Those that do?   You know them.  Of course, you do. They are the rainmakers in your niche. They are in the top 20% of marketers. Isn’t it time that you BeThe20?