Lesson 5 Your Ultimate Client Message

Lesson 5 Your Ultimate Client Message

WOW, you are plowing through 20 lessons, and all are important at building the foundation for a digital marketing strategy that will catapult you into the top 20% of marketers.  In my opinion, this lesson one lesson is probably the most powerful.

Are you talking about solving a prospective client’s problem?  Are you offering to relieve their pain? For example,

• that pain might be fear that the insurance company will cut them off and refuse needed medical treatment after an accident;
• that pain might be an incarcerated family member needing exoneration;
• that pain might be needing confidence that contracts will hold up in court.

Are you solving their pain?

OR

Are you saying you have 350 years of the collective experience and have made $500 million for your clients?

Is your website focused on YOU and not on resolving your client’s pain?

Focus on solving your client’s pain points, and not on your credentials.  Your prospective clients will want to see your credentials AFTER they believe you understand their pain.  When you only talk about how great you are, you are no different than every other attorney; talking about how great they are.

Show absolute clarity that you understand, care about, and solve client pain. When you lead with that clarity, you, in turn, lead prospective clients to Know, Like, and Trust you before they ever contact you.

And that, soon-to-be successful students, is what it takes to BeThe20!